谷歌搜索质量评估者指南(持续更新)

发布时间：2024年08月27日 修改时间：2024年08月28日

        内容来源：谷歌官方发布

        本文收集谷歌搜索质量评估者指南(Google Search Quality Evaluator Guidelines)历史版本。从版本发布的公开信息来看，从2009年开始该指南每年至少会发布一次新版本，有些年份则会发布不止一次的新版本。本列表持续更新中……

        历史版本列表按照发布时间先后排序，列表中越靠上的版本发布时间越近，反之则是发布时间越早。目前发现最早的版本于2009年发布。

        从2015年开始新发布的版本移除了版本信息，原因未知。2012年11月02日发布的指南记录版本为1.0，与前后版本号不连贯，原因也未知。从2020年开始，新发布版本在指南末尾增加了一个附录，用于记录最近两年更新版本的变更情况。


发布时间版本号PDF文件下载地址变更简要（较上一版本）
2024年03月05日(最新版本)N/A链接● Updated characteristics of untrustworthy pages and added illustrative examples
2023年11月16日
N/A链接● Simplified Needs Met scale definitions and added guidance for specific types of Needs Met ratings; refreshed rating guidance and examples accordingly
● Modernized examples by adding examples for popular platforms and video formats and removing outdated and redundant examples
● Minor changes throughout (expanded rating guidance for forum pages; updated language, examples, and explanations for consistency across sections; fixed typos; etc.)
2022年12月15日N/A链接● Broadly refreshed concepts and rating criteria in 'Part 1: Page Quality Guideline' to be more explicitly applicable to all types of websites and content creation models
● Clarified guidance on 'Finding Who is Responsible for the Website and Who Created the Content on the Page' for different webpage types
● Added summary table with the top 'Page Quality Considerations' involved in PQ rating, which carry through to each PQ rating section (Lowest to Highest)
● Refined/expanded guidance on the following core pillars of Page Quality Rating:
   ○ 'Main Content Quality'
   ○ 'Reputation for Websites and Content Creators'
   ○ 'Experience, Expertise, Authoritativeness, and Trust (E-E-A-T)'
● Reordered PQ rating sections from Lowest to Highest; streamlined transitions between these sections; de-duped existing guidance and examples as appropriate
● Added more guidance and clarifications to sections: 'Pages with Error Messages or No MC', 'Forums and Q&A Pages', and 'Page Quality Rating FAQs'
● Reformatted lists of concepts and examples into tables (throughout/as appropriate)
● Minor changes throughout (updated language, examples, and explanations for consistency across sections; removed outdated examples; fixed typos; etc.)
2022年07月28日N/A链接● Refreshed language to be aligned with the newly published Search Quality Rater Guidelines: An Overview
● Refined YMYL to focus on topics that require a high level of accuracy to prevent significant harm; added a new table of examples and refreshed existing examples
● Added clarifications to Low and Lowest Page Quality sections to emphasize that the type and level of E-A-T depends on the purpose of the page, and that low quality and harmful pages can occur on any type of website
● Refactored language throughout to be applicable across all devices types
● Minor changes throughout (updated screenshots; removed or updated outdated examples and concepts; removed user location when irrelevant; etc.)
2021年10月19日N/A链接● Expanded the definition of the YMYL subcategory 'Groups of people'
● Refreshed guidance on how to research reputation information for websites and content creators
● Restructured and updated 'Lowest Page Quality' section; reorganized and refreshed examples to reflect new structure
● Simplified the definition of 'Upsetting-Offensive' to remove redundancy with Lowest Page Quality section
● Minor changes throughout (updated screenshots and URLs, wording, and examples for consistency; removed outdated examples; fixed typos; etc.)
2020年10月14日N/A链接● Added note to clarify that ratings do not directly impact order of search results
● Emphasized 'The Role of Examples in these Guidelines' as an independent section in the introduction
● Added clarification that Special Content Result Blocks may have links to landing pages; added illustrative example
● Updated guidance on how to rate pages with malware warnings and when to assign the Did Not Load flag; added illustrative examples
● Changed the order of Rating Flags section and Relationship between Page Quality and Needs Met section for clarity
● Added 'Rating Dictionary and Encyclopedia Results for Different Queries': Emphasizes the importance of understanding the user intent and query for Needs Met rating; added illustrative examples
● Minor changes throughout (updated examples and explanations for consistency; simplified language regarding raters representing people in their locale; fixed typos; etc.)
2019年12月05日N/A链接● Added 'Introduction to Search Quality Rating': Describes the overall search user experience and the purpose of search quality rating
● Added definitions and clarifications to explain key search concepts
● Minor changes throughout (removed obsolete QR code; revised language for consistency across sections; fixed typos; etc.)
2019年09月05日N/A链接● Revised 'Your Money or Your Life (YMYL)' definition to include more granular subcategories; modified YMYL labels in Page Quality examples to align with new definition
● Added guidance on distinctions between different types of content found on websites
● Emphasized that original content may provide justification for Highest Page Quality ratings and added illustrative example; updated existing PQ example ratings and explanations accordingly
● Minor changes throughout (removed outdated examples; removed rating platform dependency on any particular mobile OS type; revised language for consistency across sections; etc.)
2019年05月16日N/A链接● Renamed E-A-T rating slider to Page Quality (PQ) slider to emphasize more holistic concept of quality; updated PQ rating guidance and examples for consistency and clarity accordingly
● Minor language and screenshot updates to reflect program changes and technicalchanges in rating platform interface
2018年07月20日N/A链接
2017年07月27日N/A链接
2017年05月11日N/A链接
2017年03月14日N/A链接
2016年03月28日N/A链接
2015年11月12日N/A链接
2014年03月31日5.0链接
2013年03月29日4.1链接
2012年11月02日1.0?链接
2012年06月22日3.27链接
2011年03月30日3.18链接
2010年12月14日3.15链接
2009年07月01日3.8链接

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